Monetising podcasts

Current Status

Price

Free

Get Started

What You'll Learn

this fast paced session, Josh Akers and Charlotte Robbins show you exactly how to turn your podcast into revenue without losing your audience’s trust. Josh, Head of Commercial Operations at Goalhanger, brings expertise in digital marketing, sport and social media. Charlotte, Group Business Director, leads commercial strategy and brand partnerships for its award winning shows. Together, they share proven ways to monetise, sell and grow income streams.

You will learn how to
Choose the right revenue model including programmatic ads, direct sponsorships, subscriptions and community sales
Sell effectively through third party partners, direct outreach, agencies and inbound leads
Understand ad formats, CPM, baked in versus dynamic, and how to price your inventory
Add value for sponsors with host reads, branded content and integrated campaigns
Diversify with merch, events, ticket sales and exclusive content

Key Takeaways
The main monetisation routes and how to match them to your show
How to win brand deals and keep them
The ad types, sales tactics and tools that work in podcasting today
This session gives you a clear plan to start or scale your podcast’s revenue streams.

Josh Akers And Charlotte Robbins

Josh Akers is the Head of Commercial Operations at Goalhanger and a digital marketing specialist with a deep passion for sport and social media. With experience ranging from creating his own social platforms to managing major networks, he combines editorial and commercial expertise with a strong focus on the betting and sporting sectors.
And Charlotte Robbins
Charlotte Robbins is the Group Business Director at Goalhanger, leading commercial strategy and client partnerships across its award winning podcast portfolio. She previously spent over three years at BBC Studios in New York as Senior and Series Partnerships Director, working on award winning series for BBC Global News audiences and delivering impactful campaigns for global brands.