Developing an idea

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What You'll Learn

In this inspiring session, Nicole Logan, Executive Producer of Development at Goalhanger, takes you inside the creative process that transforms a spark of inspiration into a fully realised production. Nicole has spent more than a decade curating distinctive voices and building standout projects across radio, podcasting, digital platforms, and visual media. Her experience spans working with artists like Arlo Parks on BBC 6Music, leading development at Reduced Listening for the BBC and Spotify, and shaping the next generation of young creators at the Roundhouse. She is also a founding trustee of the audio charity Multitrack.
Nicole believes the heart of any successful project lies in three key elements: People, Process, and Product. In this session, she reveals how these principles have shaped Goalhanger’s award winning, globally successful shows, which have achieved over a billion downloads, sold out tours, and countless awards. You will learn how to find the right collaborators, design flexible processes that bring out their best work, and create final products with impact and purpose.
Using real case studies, Nicole explores how contrasting expertise can spark creative chemistry, why iterative development is crucial, and how a shared vision can unite a team to achieve the extraordinary under even the tightest deadlines. Through interactive activities, you will have the chance to apply these principles to your own ideas and walk away with a framework for turning them into something unforgettable.

Nicole Logan

Nicole Logan is the Executive Producer of Development at Goalhanger, a storyteller and content producer with over ten years of experience in arts, media and entertainment. Skilled in scripting, showrunning and audience engagement strategy, she delivers compelling narratives across radio, podcasting, digital content and visual formats, combining creative vision with high level production expertise.

Course Content

DEVELOPING AN IDEA LESSON
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