Creating a hit podcast
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What You'll Learn
Stuart Morgan, Founder and Managing Director of Audio Always, shares the insights and hard-won lessons behind creating some of the UK’s most successful podcasts. Drawing on years of experience producing chart-topping shows, Stuart explores what it really takes to turn a good idea into a hit that connects with audiences and generates commercial success.
He unpacks every stage of the process, from shaping your initial concept and understanding your market to choosing the right presenter, building sustainability, and defining what success truly means. With honesty and clarity, Stuart shows that while there is no magic formula, there are proven principles that consistently help podcasts find their audience and grow.
- You will learn how to
- Develop an idea that stands out in a crowded market
- Evaluate your concept through the lens of both audience and revenue
- Select and support the right presenter for your format
- Build a sustainable, long-term plan that keeps listeners coming back
- Launch strategically, measure performance and adapt as you grow
- Stay patient, resilient and audience-focused through every stage
- Key Takeaways
- A great idea and the right audience go hand in hand: Every hit starts with a clear creative vision and a listener who needs it.
- Plan for sustainability: Think beyond episode one. Aim for 100.
- Quality wins: Strong sound, smart storytelling and honest feedback are essential to success.
- Define your own version of success: Know what a “hit” means for you and measure against that.
- Patience pays off: Growth takes time, and loyal audiences are built episode by episode.
Stuart Morgan
Stuart Morgan is the Founder and Managing Director of Audio Always, one of the UK’s leading independent audio production companies. Based in MediaCityUK, Audio Always produces award-winning podcasts and radio for clients including the BBC, Spotify and Amazon Music. Stuart’s leadership has shaped some of the industry’s most popular and commercially successful shows, combining creativity, strategy and audience insight to deliver standout sound.