Client and brand management

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What You'll Learn

In this insider session, Sam Shetabi, Executive Content Director for Acast in the UK and Ireland, shares the strategies that have helped him manage relationships with some of the biggest names in podcasting. Leading the market’s largest podcast content team, Sam oversees content, acquisitions and partnerships for both major publishers and independent creators. With more than ten years of experience in television, digital video, development and talent, Sam has worked across BBC Studios Digital and Gleam Futures, where he launched the company’s pioneering podcast network. At Acast, he has been behind the launch of hit shows from The Guardian, The Economist and The Times, as well as chart topping successes like Sh**ged Married Annoyed and Off Menu.

You will learn how to
Build strong, lasting relationships with clients and brands
Balance creative ambition with commercial objectives
Identify opportunities for growth and collaboration
Manage expectations and deliver value at every stage of a partnership
Nurture independent creators while working with established media brands

Key Takeaways
The principles of successful client and brand management in podcasting
How to adapt your approach for different personalities and priorities
Tactics for securing and maintaining high value partnerships
Ways to align creative and commercial goals for mutual success
Insight into what top brands and publishers look for in a long term partner
This session gives you the tools and strategies to manage clients and brands with professionalism, creativity and confidence.

Sam Shetabi

Sam Shetabi is the Executive Content Director for Acast in the UK and Ireland, leading the market’s largest podcast content team. With over ten years of experience in television, digital video, development and talent, he joined Acast from BBC Studios Digital after a career in TV production and at Gleam Futures, where he launched the company’s pioneering podcast network. At Acast he oversees content, acquisitions and partnerships, launching hit shows from The Guardian, The Economist and The Times to independent successes like Sh**ged Married Annoyed and Off Menu.