Negotiating like a pro
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What You'll Learn
In this power packed session, Helen Parker, former Managing Director of award winning podcast production agency Chalk + Blade, shares the strategies and techniques that have helped her close deals with some of the biggest names in the world, including Audible, Vogue, Adidas, UNICEF, WHO, BBC and iHeart.
Helen grew Chalk + Blade by 200 percent while maintaining profitability and market leadership without outside investment. With a background in media, technology and business law, she brings a rare mix of strategic thinking and hands on experience to the art of negotiation. She reveals how to prepare, position and present yourself to achieve the best possible outcomes in any deal, from creative contracts to high value commercial agreements.
The session ends with an engaging Q&A hosted by Producer Juliette Nicholls, giving you the chance to explore techniques and real world stories that have shaped Helen’s career.
- You will learn how to
- Prepare for negotiations with clarity and confidence
- Build trust and rapport with partners and clients
- Recognise leverage and use it effectively
- Overcome objections and turn them into opportunities
- Close deals that deliver value for all parties
- Key Takeaways
- Proven strategies for winning negotiations in creative industries
- How to adapt your approach for different people, projects and stakes
- The mindset that turns challenging conversations into successful deals
- Tips for protecting relationships while securing strong outcomes
- Confidence to negotiate at any level, from small agreements to major contracts
- This session gives you the insight, confidence and practical tools to negotiate like a pro in any situation.
Helen Parker
Helen Parker is the former Managing Director of Chalk + Blade, an award winning podcast production agency with clients including Audible, Vogue, Adidas, UNICEF, WHO, BBC and iHeart. A strategic and hands on leader, she grew the business by 200 percent while maintaining profitability and market leadership without outside investment. With a background spanning media, technology and business law, she specialises in building high performing teams, driving commercial growth and delivering quality content in competitive markets.