12 steps to starting a podcast
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What You'll Learn
Steve Austins, Creative Director of Bengo Media and AudioUK board member, draws on over thirty years in audio to guide you through the essential steps of building a podcast that cuts through the noise. Having launched shows for the World Health Organisation, ITV, Macmillan Cancer Support and countless independents, Steve breaks down what it really takes to plan, launch and grow a podcast that lasts.
From refining your idea and defining your audience to shaping your format, marketing your show and measuring success, Steve shares the tried-and-tested twelve-step framework that Bengo Media uses with its clients. Whether you are starting from scratch or looking to refresh an existing show, this session will help you move from concept to confident launch.
- You will learn how to
- Develop a clear, sustainable and audience-driven podcast idea
- Define your target audience and research your market effectively
- Create a strong format that keeps listeners engaged from start to finish
- Build your marketing plan before launch and track real engagement metrics
- Choose the right equipment, hosting platform and promotional strategy
- Stay resilient, iterate, and continuously improve your show
- Key Takeaways
- Purpose first: A good podcast starts with a strong idea and a clearly defined audience.
- Marketing matters: Plan your promotional strategy early — success starts before recording.
- Perfection is overrated: Launch, learn and improve. Iteration always beats hesitation.
- Engagement over downloads: True success lies in completion rates, feedback and community.
- Consistency wins: The best podcasters keep learning, listening and refining every episode.
